Arts Marketing for Beginners
A free, three hour workshop to learn the foundational skills you need to effectively market your creative project or event.
Registration Essential.
Fraser Coast artists, arts organisations, festival organisers, community development professionals and groups interested promoting a creative project or event are invited to take part in this free workshop hosted at Gatakers Artspace.
Topics covered during the session include:
- Marketing resources and tools to build your skills and create eye-catching promotional content
- The different marketing channels including media releases, direct email marketing, social media, websites, radio and industry newsletters and directories
- Understanding your audience - who is your target market and how/where should you speak to them?
- Introduction to social media including social media scheduling tools, using hashtags and leveraging your online networks
- Artist statements vs. artist biographies - how to structure these and how are they different?
About the Facilitator
Olivia Everitt is a grant writer, arts consultant and workshop facilitator with over 14 years’ experience working with not-for-profits, local government and in the arts and cultural sector. Currently based in Gympie, Queensland, Olivia enjoys working with clients across rural and regional Queensland and beyond, on both short-term projects and an ongoing basis to provide specialist support in grant writing, arts and economic development. Olivia has been a national grants peer assessor with both Creative Australia and Regional Arts Australia and holds a Master of Business (Arts and Cultural Management from Deakin University, and a Bachelor of Fine Arts (Visual Arts) from the Queensland University of Technology. For more information: www.oliviaeveritt.com
Workshop details
Sunday 18 May 2025 | 10:00am - 1:00pm (doors open 9.45am)
Gatakers Creative Space 311 Kent Street, Maryborough Queensland 4650
Cost: Free
Beginners to intermediate
Registration Essential. Register by clicking the link below.
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Parking Options
- Street Parking on Kent and Wharf Streets
- Federal Carpark - 285 Kent Street, Maryborough
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This workshop is supported by the Regional Arts Development Fund, a partnership between the Queensland Government and Fraser Coast Regional Council to support local arts and culture in regional Queensland.